Facility Layout

 

OUR facility features two state-of-the-art Focus Group Suites, a full test kitchen, respondent waiting rooms separate from the main reception area, secured room for product placements, and private client restroom facilities. The conference rooms can be configured in a variety of styles including living room, classroom, auditorium, and conference. Our third suite is equipped with a “Virtual Wall” that enables us to provide a virtual shopping experience for consumers. It can be set up to display a vast array of consumer/packaged goods catered to a client’s specific need. All suites include:

  • a large one-way mirror for easy viewing,

  • a ceiling mounted, stationary camera,

  • two professional-grade DVD recording decks

  • Wi-Fi Included

  • electrical outlets at every seating station

  • snack and beverage bar   

  • Comfortable tiered, theater-style steating


Eastside

Dimensions: 24.5’ x 20.5’

Client Viewing Seats: 18-20

Uses: Traditional focus groups, triads/dyads/IDIs, mock juries, ideation/creative, conference room.

 

Westside

Dimensions: 22’ x 19’

Client Viewing Seats: 13-15

Uses: Traditional focus groups, triads/dyads/IDIs, training, presentations, conference room.

 

Northside

Dimensions: 17’ x 27’

Client Viewing Seats: 8-10

Uses: Virtual Shopping experiences, product placements, triads/dyads/IDIs, training, presentations.