Our Services – Various Views

Qualitative Market Research Capabilities from Various Views Research include:

In-House Recruiting & Interviewing
- Phone/computer facility for recruiting & interviewing
- Trained interviewers and moderators
- Database of articulate, qualified respondents
- Screener and questionnaire programming

Focus Group Facility
- Variety of room configurations, including classroom,
  living room, auditorium, and conference room
- Fully equipped kitchen
- Video-streaming and recording

Client Viewing Suites & Amenities
- Snack and beverage bar
- Free Wi-Fi
- Private client lounge and restroom facilities
- Spacious client viewing with comfortable theater-style
  tiered seating and large one-way mirrors

Ethnographic Research
- Shop-along research
- Observational research
- In-home or other natural environment
- In-person or video

Over 30 Years of Project Management Experience
- Study design and consultative services
- Management and execution of projects domestically and internationally
- Experience conducting focus groups, in-depth interviews, sensory/product testing,
  mock trials, ideation and innovative concept generation workshops, etc.

Various Views Research has partnered with Full Scale Virtual Research to provide our clients with a unique, innovative, cost effective, & fully customizable market research solution for Winning at the Shelf – First Moment of Truth (FMOT). The Virtual Wall creates a full scale, touch-interactive & high quality shopping/insights environment.

Capabilities
- Shopping research, all in one session:
  - Evaluate 6-8 package designs in context
  - Shop multiple planograms & categories
  - Add promotional aisle displays
  - Add point-of-sale material & price points
  - Use touch tracking, screen capture, & basket analysis for comprehensive reporting
- Prototyping: add or remove features quickly
- Shelf Changes: drag-n-drop shelves in minutes
- Package/Brand Design: compare designs, logos & brands; edit elements in real time, on-site
- Emotive Connection: integrated collaging with pictures, words, & concepts
- Mobile Eye Tracking: seamless shelf to package with metrics on STOP/HOLD/CLOSE
- Access to Products: quickly compare test to any product in up to a 36 foot category

The Technology
- 6’ x 12’ programmable touch screen
- Imaging resolution that is 8 times HD quality
- Interactive, with Smart Pad control
- Quantitative analysis, time & sequence of all shopping activities
- Ability to read back panels, change purchase selections, & review basket size

Quantitative Market Research Capabilities from Various Views Research include:

Customizable & Engaging Surveys
- Traditional as well as playification survey platforms
- Programming to your specs
- Consumer & employee feedback
- Shopper/member engagement
- Pricing research
- Study design & execution
- Custom dynamic questions/survey types
- Real-time, in-the-moment access to consumer insights
- Mobile device, online, or in person

Local, Regional, & Global Samples
- Proven success in recruiting qualified executives & professionals
- Proprietary regional respondent database of 50,000+
- 100+ consumer panels from over 80 countries
- Recruit from general population to low incidence panels
- Respondents are correctly matched to your study’s specs