imageedit_7_9509089410.gif

VIRTUAL INSIGHTS WALL


VVR has partnered with Full Scale Virtual Research to provide our clients a unique, innovative, cost effective, and fully customizable market research solution for Winning at the Shelf – First Moment of Truth (FMOT). The Virtual Wall creates a full scale, touch interactive and high quality shopping/insights environment with the ability to screen capture.  


C:\Users\eparish\Downloads\DSmyth_20160330_Various_Views_103540_6286_020.jpg


CAPABILITIES:

    • Shopping Research, all in one session:  

    • Prototyping:  Quickly add or remove features.  

    • Shelf Changes:  Made in minutes with drag-n-drop.      

    • Package/Brand Design: Compare designs, logos and brands; edit elements in real time, on site.   

    • Emotive Connection:  Integrated collaging with pictures, words, and concepts.

    • Mobile Eye Tracking:  Seamless shelf to package with metrics on POP/HOLD/CLOSE.

    • Access to Products:  Quickly compare test to any product in up to a 36 foot category.  

THE VIRTUAL WALL TECHNOLOGY:

    • 6 foot by 12 foot programmable touch screen.

    • Imaging resolution that exceeds visual capability.

    • Screen changes occur in the blink of an eye.

    • Interactive, with Smart Pad control.

    • Quantitative analysis, time and sequence of all shopping activities.  
    • Mobile Wall for other cities