Resources
Resource hub
Insights &
Case Studies
Our Resources hub brings together thought leadership and real-world application. As a research expert, we share perspectives on research methodologies, innovation strategy, recruiting best practices, and evolving industry trends—designed to help you think differently and make smarter decisions.
Our Case Studies highlight how we’ve partnered with clients to solve complex challenges, from rapid-turn recruiting to national IHUT execution and innovation pipeline development. Together, these insights and success stories demonstrate not just what we believe—but what we deliver.
Zerobrush Research & Development Case Study
Author(s): Mike Donovan (VP Insights & Innovation Services - Various Views Research) & Akash Pai (Founder of Zerobrush, Inc – Personalized Oral Health) Executive Summary This case study examines the comprehensive market research program conducted for...
Your Next Breakthrough Innovation is Already in the Room, Are You Listening?
Here’s a question: How many of you have ever taken a class on listening? I'm guessing very few hands went up. Yet listening is arguably the most-used, least taught skill in consumer insights, market research, and innovation. We spend our entire careers listening to...
Why Your First Interview Should Be You
Before you dive into focus groups, surveys, or behavioral data, try this: ask yourself—and your family—how you actually think, feel, and interact with the products and brands in your life. Why does this matter? Because much of how we learn as humans is through...
Why Multi-Week Sprints Transform Qualitative Research
After years of conducting consumer research, I've learned that the best insights rarely emerge in a single session. They often unfold gradually, revealing themselves through patterns, contradictions, and the stories people tell when they feel comfortable and truly...
The Power of In-Person Research
In today's digital age, it's become very easy to rely on online surveys, dashboards and quantitative data analysis to understand customers. I get it, everyone is busy and, in many cases, understaffed for all the work that needs to get done. I also believe that the...
The Homework Assignment That Changed Everything
Michael Donovan Vice President Insights & Innovation Services - Turning Insights into Outcomes January 23, 2026 We were sitting in a conference room for the kickoff of an adult incontinence innovation project. Smart people. Good intentions. Lots of speculation...
Beyond the Trade-Offs: Unlocking Innovation Through Consumer Tensions
We've all been there. The category review that concludes with "the market is saturated." The innovation workshop that produces yet another incremental feature in a crowded and mature category. The development cycle that stretches on because no one can agree on...
