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Various Views Research (VVR) is a full-service market research/consumer insights agency. With over 30 years in Business, VVR is one of the largest female-owned market research firms in the Midwest. VVR has conducted research for companies of all sizes, on a local, national & global basis. Our clients give us high praise for expertise in respondent recruiting, project management, & quality results.

Qualviews: In-Person

Gather detailed information from consumers about your products/services.

Qualviews: Virtual

The Virtual Wall creates a full scale, touch interactive and high quality shopping/insights environment with the ability to screen capture.

Quantviews: Home/Mobile

Gain real-time consumer insights with fast, powerful and customizable surveys, and access to diverse consumers.

“Whether you’re an established company or a startup, the question isn’t whether you can afford to do market research, the question is whether you can afford not to. And in the realm of market research, Various Views is as good as they come.”

– Local 12 News (full article)

"Without fail, the Various Views staff has continuously delivered with excellence, thus enabling my research teams to gain important consumer insights related to their product ideas . . . I highly recommend Various Views Research as a supplier of choice for consumer research."

Tia M.

"I've worked with Sharon Lally (Various Views CEO) for more than 10 years and I keep coming back because I know she and her staff will get the job done right.  They are dedicated, professional, think strategically, take responsibility for a project and see it through to completion.  Their prices are competitive and they are willing to be creative within my tiny budget.  I also enjoy working with them because they are just plain fun — they even make me laugh!"

Deborah M.

"I have had experience with many qualitative suppliers; however, none match the strategic partnership I find at Various Views.  I know I can call on them to provide outstanding service to me, my team, and my project.  You are truly a strategic partner in my work."

Anna R.

"She works strategically with me to help me determine the right path for my research . . . Sharon (Various Views CEO) and her team have excellent execution capability from the screener to the smallest logistics."

Patti S.

Overall, you have always met our needs and will go out of your way to do so – always a pleasure to work with.  And your hosts are always very pleasant, well prepared, knowledgeable and great to work with and also go out of their way to be sure all of our needs are met.

Patti H.

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