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Effective methodology for gathering detailed information from consumers about your products.

LET VVR HELP YOU . . .

  • Manage and execute research projects domestically and internationally, either in-house, at the client site, or at a partner network facility.
  • Develop/ program screeners and questionnaires.
  • Recruit articulate and creative respondents
  • Gather valuable data about your products & services.

  Webview:

  • Delivers live web-based focus groups and one-on-one interviews.
  • Allows moderators and respondents in multiple locations to interact face to face.
  • Complements your facility-based focus groups.
  • Provides access to high quality respondents from around the globe.
  • Provides a view from a virtual back room.

Activityview:

  • Delivers mobile phone consumer insights software.
  • Brings consumer experiences to life using mobile diaries and insight communities.
  • Assigns an activity or mission to illicit consumer insights on an experience or a product.
  • Uncovers consumer behaviors with the ease and engagement of their phone, tablet, or laptop.
  • Moves quickly from data to insights with built-in analysis tool-like filters, tagging, word clouds, word trees, closed ended question tallies, and the ability to export data in a variety of formats.

Homeview:

  • Delivers live, in-depth, in-home research.
  • Streams in-home immersions to observe consumers.
  • Encourages more natural behavior and insights that are more genuine.
  • Minimizes the effects of researchers on participants; reduces ethnographic bias.
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VIRTUAL INSIGHTS WALL:

VVR has partnered with Full-Scale with  Virtual Research to provide our clients a unique, innovative, cost-effective, and fully customizable market research solution for Winning at the Shelf – First Moment of Truth (FMOT). The Virtual Wall creates a full scale, touch interactive and high-quality shopping/insights environment with the ability to screen capture.

CAPABILITIES:

  • Shopping Research: Gather insights all in one session.
    • Evaluate 6-8 package designs in context
    • Shop multiple planograms & categories
    • Add promotional aisle display
    • Add point-of-sale material & price points
    • Use touch tracking, screen capture, & basket analysis for comprehensive reporting
  • Prototyping:  Quickly add or remove features.
  • Shelf Changes:  Made in minutes with drag-n-drop.
  • Package/Brand Design: Compare designs, logos, and brands; edit elements in real time, on site.
  • Emotive Connection:  Integrated collaging with pictures, words, and concepts.
  • Mobile Eye Tracking:  Seamless shelf to package with metrics on STOP/HOLD/CLOSE.
  • Access to Products:  Quickly compare test to any product in up to a 36-foot category

THE VIRTUAL WALL TECHNOLOGY:

  • 6 foot by 12-foot programmable touch screen.
  • Imaging resolution that is 8 times HD quality.
  • Interactive, with Smart Pad control.
  • Quantitative analysis, time and sequence of all shopping activities.
  • Ability to read back panels, change purchase selection & review basket size
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  • Resources from study design and execution through the analysis of results.
  • Timely and relevant access to untapped sources of opinion and insight.
  • Access to customers and businesses in domestic and international markets.
  • Instant results and responses that can be tracked over time.

Real-Time Consumer Insights

  • Fast, powerful, and customizable surveys.
  • Among the highest completion rates in the industry.
  • Traditional as well as playification survey platforms.
  • Cross platform data collection.
  • Interactive centralized reporting.
  • Mobile device, online, or in person.
  • Over 80 survey types and templates.
  • Local, regional, and global samples.
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Additional Capabilities

Mock Trials — Mystery Shopper — Intercept Interviews — Shopper Experience Interviews — Concept Generation Workshops — Eye Tracking – Facility Rental (In-House, Client Site or Partner Network

Our Database of 50k+ enables us to recruit

Executives —  Professionals — Technical — Medical — Consumer — Children (0-12) — Teens

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