Insights
Here’s a question: How many of you have ever taken a class on listening? I’m guessing very few hands went up. Yet listening is arguably the most-used, least taught skill in consumer insights, market research, and innovation. We spend our entire careers listening...
Insights
Before you dive into focus groups, surveys, or behavioral data, try this: ask yourself—and your family—how you actually think, feel, and interact with the products and brands in your life. Why does this matter? Because much of how we learn as humans is through...
Insights
After years of conducting consumer research, I’ve learned that the best insights rarely emerge in a single session. They often unfold gradually, revealing themselves through patterns, contradictions, and the stories people tell when they feel comfortable and...
Insights
In today’s digital age, it’s become very easy to rely on online surveys, dashboards and quantitative data analysis to understand customers. I get it, everyone is busy and, in many cases, understaffed for all the work that needs to get done. I also believe...
Insights
Michael Donovan Vice President Insights & Innovation Services – Turning Insights into Outcomes January 23, 2026 We were sitting in a conference room for the kickoff of an adult incontinence innovation project. Smart people. Good intentions. Lots of...
Insights
We’ve all been there. The category review that concludes with “the market is saturated.” The innovation workshop that produces yet another incremental feature in a crowded and mature category. The development cycle that stretches on because no one...
