Here’s a question: How many of you have ever taken a class on listening? I’m guessing very few hands went up. Yet listening is arguably the most-used, least taught skill in consumer insights, market research, and innovation. We spend our entire careers listening...
We’ve all been there. The category review that concludes with “the market is saturated.” The innovation workshop that produces yet another incremental feature in a crowded and mature category. The development cycle that stretches on because no one...
