Various Views Research is excited to announce that it will work with Covington, KY-based Wyzerr to provide innovative playification survey tools to their clients!  Using Smart Forms, Wyzerr creates surveys that look and feel like games, and they can reach customers at the point of experience.  This technology allows for surveys to be shortened and made more inviting through patterns, colors, images, and animations.  The benefits to their clients include higher survey completion and participation rates, as well as better customer engagement.